Growth You Can
Measure
Digital marketing strategist based in Kathmandu, Nepal. I help businesses grow through Meta Ads, Google Ads, SEO, and content strategy — with a proven track record across EV, hospitality, real estate, and B2B export sectors. Available for remote marketing partnerships globally.
Specialization
Areas of Expertise.
The skills I use to grow client businesses and prove the results.
MetaEV Case Study
How I built an automated lead-tracking system that gave an emerging 2-wheeler EV scooter brand a clear, always-current view of every lead from first click to close.
Full-Funnel Tracking
Live Integration
Development
Selected Projects.
Global Buyer Outreach System
Internal Outreach & Reporting System
NP Rugs and Jemu Home needed a reliable way to reach international buyers and know whether the outreach was working. I built an internal system that runs multi-step outreach to wholesale leads across the US, UK, and EU, tracks who opens, clicks, or goes quiet, and pulls website and search performance into one place. It includes an assistant that answers questions straight from the brands' own data, so the team gets answers without digging through spreadsheets.
Social Micro-Blogs
LinkedIn Insights.
Campaign breakdowns and marketing lessons, shared as they happen.
Saugat Sankar
Digital Marketing Strategist
$5.71 Meta Ad Campaign: Generating 295 Leads at $0.02/Conversation
Cost
$0.02
CTR
6.84%
Leads
295
Lookalike audiences are effectively phased out by predictive ML models. Attribution now only counts direct link-clicks, while video views or page likes are classified separately. By auditing landing pages for multi-modal policy compliance and switching to high-intent Direct-to-WhatsApp messaging, we delivered extreme lead gen on a tiny budget.
Saugat Sankar
Digital Marketing Strategist
The Measurement Gap: Why Small Businesses Struggle with Marketing ROI
CAC
Tracked
ROI
Attributed
Data
100%
Small businesses don't have a marketing problem; they have a measurement problem. Standard campaigns and posts happen constantly, but without technical CRM integrations linking ad spend to actual closed customer revenue, companies make big choices on opinions rather than hard numbers.
Saugat Sankar
Digital Marketing Strategist
Why Hot Leads Go Cold Before Anyone Calls Back
Response
Immediate
Leads Missed
0
Routing
Automatic
The follow-up to our case study: the biggest challenge isn't getting leads; it's the post-generation gap. When hot leads land in paper notebooks or shared inboxes without automated lead ownership rules, companies bleed money in the massive un-monitored space between lead generation and sales close.
Career Path
Experience.
A track record of running marketing and growing brands across startups and enterprises.
Leads digital marketing and operations across two B2B export brands, from SEO to the internal systems the team runs on.
- arrow_leftOwns SEO strategy, social content, and email marketing across two export brands selling to international wholesale buyers.
- arrow_leftBuilt and manages the internal outreach and reporting system that tracks buyer enquiries from first contact to response.
- arrow_leftFocused all marketing activity on growing wholesale enquiries from buyers in the US, UK, and EU.
Planned and ran digital campaigns for multiple client accounts at once, from ad strategy through to performance reporting.
- arrow_rightPlanned and executed paid campaigns across Meta Ads, Google Ads, and TikTok for several client accounts running at the same time.
- arrow_rightWorked with the design team to develop ad creative matched to each campaign's audience and offer.
- arrow_rightDelivered monthly performance reports covering spend, results, and next steps for each client.
Led the operational overhaul of MetaEV's marketing and fulfillment, designing systems that enforce accountability while accelerating performance.
- arrow_leftDeveloped the complete website (www.metaevnepal.com) from scratch and integrated it securely with a custom automated pipeline.
- arrow_leftBuilt an automated lead-tracking system connecting front-end acquisition to instant lead routing.
- arrow_leftGenerated over 600K+ NPR in realistic closed value with a lean marketing and operations budget of just $400.
Spearheaded digital acquisition strategies, managing heavy ad budgets and optimizing conversion funnels.
- arrow_rightDesigned and launched integrated sales-driven campaigns, surpassing quarterly targets by 30% and generating ₹300,000 in revenue.
- arrow_rightManaged a 30,000 monthly ad budget across Meta and Google, executing A/B tests to improve CPA by 20%.
- arrow_rightAdvanced B2B deals from initial contact to contract, successfully securing a six-figure account.
Managed author relations, negotiated content acquisition, and leveraged cross-functional feedback to optimize community engagement.
- arrow_leftNegotiated content acquisition and managed author inquiries with a strict 48-hour resolution loop.
- arrow_leftCoordinated cross-functional feedback to drive an 18% increase in platform traffic.
- arrow_leftPresented platform features in live webinars, generating a 20% lift in author trial sign-ups.
Marketing Toolkit.
The tools and platforms I use every day to plan, run, and report on marketing campaigns.